LevlPart
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Free test · 10 places10 days to sign up

LevlPart

We pay for small Roblox games' ads.

€50 of Roblox ads on your game for one week. You show us your stats before and after. That's it.

Sign up your gameHow it works
10 of 10 places still open

01Chapter 1 / 7

On Roblox, players spent $6.8 billion in 2025.

Roblox has been around since 2006. Players buy Robux to dress up, unlock items or move faster in games. In 2025 they spent $6.8 billion, almost ten times more than in 2019. On the stock market, the company is worth $35.7 billion (Nov 13, 2026).

2006

Roblox launches

35.7

$B market cap (Nov 13, 2026)

Money spent by players each year, in billions of dollars

02Chapter 2 / 7

Of that money, $1.5 billion went to game creators.

In 2025, Roblox paid $1.5 billion to studios and creators, 13 times more than in 2019. Over 23,500 creators got paid. But the money is very unevenly spread: the median creator makes about $1,500 a year, while the top 10 average $65.7 million.

+23,500

creators paid in 2025

1,500

$ a year for the median creator

65.7

$M a year, top 10 average

Money paid to creators each year, in millions of dollars

03Chapter 3 / 7

Every day, 138 million players log in.

That's the Q3 2026 average, up from 17.6 million a day in 2019. Together they play nearly 34 billion hours a quarter, about 370 million hours a day. In 2025, players spent an average of $18.6 million a day.

≈ 370

M hours played a day

18.6

$M spent a day (2025 average)

0 M50 M100 M150 M2019202120232025Q3 26138M a day

Players logging in each day (yearly average), in millions

04Chapter 4 / 7

And soon, anyone can make a game.

The computing power of the biggest AIs grows 5 times every year. On Roblox, typing one sentence already makes a playable game: with Build, over 70,000 games were published in one quarter.

+70,000

games published with Build in Q3 2026

  1. 2023 Assistant in Studio
  2. 2025 Cube 3D: text to object
  3. 2026 4D generation
  4. 2026 Build: one sentence, one game
10^2310^2410^2510^2610^2720192021202320252026× 3,000 since 2020

Compute of the largest known AI training run, in operations (log scale)

05Chapter 5 / 7

The real problem: being seen.

7 million games are played every day. Yet only 50 games take half of all the hours played. A good game nobody sees earns nothing.

Share of hours played, December 2025

51 %
49 %
Top 50 gamesEveryone else

06Chapter 6 / 7

Roblox ads exist for this.

In Ads Manager, you set a budget and Roblox puts your game on the home page and in search. Over 70% of the 100 top-earning games run ads. The costs below are platform averages as of Nov 11, 2025: a ballpark, not a promise.

  1. Budget

    $50

    paid by card

  2. “Plays” goal

    ≈ 6,850

    plays, at $0.0073 each

  3. “New users” goal

    ≈ 2,670

    new players, at $0.0187 each

07Chapter 7 / 7

What a Robux is worth, from player to studio.

A player pays about $10 for 1,000 Robux. If they spend them in your game, you get 700. At the $0.0038 DevEx rate, that's $2.66 in your account. Cash-out starts at 30,000 Robux earned, i.e. $114.

  1. The player buys

    $10

    for 1,000 Robux

  2. You get

    700

    Robux (70%)

  3. You cash out

    $2.66

    at the DevEx rate

So the question isn't “is my game good”. It's “how much does a player I pay to bring in earn me”. That's what we measure.

Free test · 10 places · 10 days to sign up

We pay for your Roblox game's ads.

€50 of Roblox ads on your game for one week. In return, you show us your stats before and after. That's it.

Sign up my gameHow it works
of Roblox ads, free
€50
of Roblox ads, free
of campaign
7 days
of campaign
places in the first round
10
places in the first round
Places left10 of 10
>  

Who it's for

  • A published game

    Your game is live and playable on Roblox.

  • $300 to $800 a month

    It already earns a bit. Enough to measure, not yet enough to pay for ads.

  • 18 or older

    You, or your registered studio. No accounts run by minors.

How it works

  1. 01

    You sign up your game

    Your game link and a way to reach you. Two minutes.

  2. 02

    We pick 10 studios

    We reply within a few days, yes or no.

  3. 03

    You open ads to us

    In your Roblox group, you give us the right to create ad campaigns. Never your password, never your Robux.

  4. 04

    The ads run for a week

    We pay €50 out of our own pocket. You send us your stats before and after.

The report you get

One page, your numbers, what they mean. The same format for all 10 studios.

  • Cost per new player
  • Day 1 and day 7 retention
  • Share of payers
  • Robux per new player
Sample

Sample game · obby

Test from Dec 2 to Dec 9

Robux per new player

3,1

The number that tells you if your ads can pay for themselves.

Cost per new player
$0.019
New players
2,640
Share of payers
3.1%
Robux earned during the test
8,200

Retention

D134 %
D318 %
D79 %

In one week, the new players brought back 62% of what the ads cost.

How we pick

We don't take everyone. We want 10 games where the test will really tell us something.

60

studios contacted

10

tested

2 or 3

get a Boost next

  • The game is finished and playable
  • It already earns money
  • Players come back
  • The game page makes you want to play
  • The studio replies fast
  • There's room in its genre

Simulate a Boost

Not open yet

After the test, if your ads pay off: we fund more ads, and you give back a share of the extra revenue. Never more than the cap.

Your share back
20% of revenue above your baseline
Cap
€450

1.5 × the stake, and 3 months at most. If the game earns nothing extra, you owe us nothing.

Sign up your game

10 places for the first round. We read every sign-up.

Questions

Why is it free?

We're learning to measure what a new player is worth. Your numbers help us build the method. We only keep aggregated numbers.

Do you touch my Robux or my account?

No. We pay for the ads with our card. You only give us the right to create campaigns in your group, and you can remove it whenever you want.

Will you publish my results?

Only with your written OK. Otherwise the report stays between us.

Who are you?

Two students in France who also make Roblox games. LevlPart is our project, and this test is the first thing we offer.